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We are not served well.

It is widely recognized that the size offerings of apparel in retail establishments serves the consuming public poorly. Studies conducted indicate that over 50% of the consumer population is not satisfied with the fit of off-the-rack clothes. Sizing systems in place at most major apparel companies date back to the 1950's, 60's, and 70's for lack of better information. Inevitably, people are forced to have expensive alterations done or simply wear clothes that fit poorly.


The body is the last piece of information to go digital.

Your personal image is more important than you think. Your clothes and the way you carry yourself will determine whether people take your seriously and recognize your authority. Professionals would hope that their abilities and experience would convey their image. But that's often not the case.

Experienced shoppers know sizes vary from manufacturer-to-manufacturer, label-to-label, material-to-material and even one time to the next. In other words, clothes sizing is NOT an exact science.


Traditionally garment fit is determined by the interpretation of derived measurement data to produce pattern-drafting co-ordinates that reflect the ‘ideal’ customer size/shape profile. The process contains an implicit fit rationale, which can produce a disparity between actual body shape and proportions, and the pattern geometry.

We started a project aimed at helping you pick the right sizes. Unfortunately, our research showed that it's hard to find two people in the clothing industry that agree on anything. Every manufacturer has differently sized patterns and a different understanding of what the size numbers mean.


The science…
Anthropometric chart
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  40

42

44

46

48

50

52

54

56

58

60

62

64

66

  from cm to cm

from cm to cm

from cm to cm

from cm to cm

from cm to cm

from cm to cm

from cm to cm

from cm to cm

from cm to cm

from cm to cm

from cm to cm

from cm to cm

from cm to cm

from
cm to cm

H

161
163
163
165

165
168

168
171

171
173

173
175

175
177

177
179

179
181

181
183

183
185

185
187

187
189

189
191

T 78
82
82
86
86
90

90
94

94
98

98
102

102
106

106
110

110
114

114
118
118
122

122
126

126
130

130
134

V

64
68

68
72

72
76

76
80
80
84

84
88

88
92

92
96

96
100

100
104

104
108

108
112

112
116

116
120

F

86
90

90
94

94
98

98
102

102
106

106
110

110
114

114
118

118
122

122
126

126
130

130
134

134
138

138
142

C

69
71

71
73

73
75

75
77

77
79

79
81

81
83

83
84

84
85

85
86

86
87

87
88

88
89

90
91

B

72
74

74
76

76
78

78
79

79
80

80
82

82
83

83
84

84
85

85
86

86
87

87

87

87

Because everybody is unique

Based on a one-centimetre variation in size, there are 3,375 different permutations for every size column in the above table. To cover the full spectrum of sizes would require the making of 13,500 garments.

What’s your chance of getting a garment that fits?
Quite clearly it would be impossible for an off the rack clothing manufacturer to make this many different sizes. Compromise is inevitable.

In addition to a significant compromise on size consolidation, a number of countries have different size interpretations of the same garment.

International Clothing Sizes

Australia

34

35

36

37

38

39

40

42

44

46

Great Britain

34

35

36

37

38

39

40

42

44

46

Continental

34

36

38

40

42

44

46

48

54

56

United States

34

35

36

37

38

39

40

42

44

46

Japanese

S

      M

    L

  LL

Metric

86

  91

      102

107

112

 

Russia

    46

  48

  50

52

54

56

What’s your chance of getting a garment that fits?

The only way to get a garment that fits is to purchase one that is tailor made to your specific body shape and size. That’s where Laserfit clothing can help.

 
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